iscope Sophisticated interactive package impact testing with results in days, not weeks. Ideal for measuring speed of visual recognition in a competitive context - including messages, colour, brand and other messages conveyed by the packaging

ivisit Simulated in-store purchase environment designed to track shopability and brand awareness. Effective for testing ability of brand or package to generate awareness, attract sustained attention and stimulate purchase interest in a competitive shelf set

ipac Streamlined virtual testing for new package performance and messaging. Ideal in development stages to assess reactions to various new package or feature/price bundling options versus current, or competition

ifind Sophisticated technique to measure consumer processing of package graphic, text and copy elements. The analysis includes order of registration and time spent with each element

ipop Virtual testing of any aspect of in-store marketing at consumer point-of-purchase including end of aisle, check-out, kiosks, ABMs, and much more

ihighlight Analytical framework to optimize words, phrases or images that contribute to positive or negative perceptions of text material, notably concepts or ads. Engaging interface allows respondents to express attitudes towards elements by colour coding

iwebeval Interactive system to maximize effectiveness and profitability of websites. Assesses content, usability, satisfaction and clickstream traffic