Shopping Carts and Shipping Costs

Online retail in Canada has been growing steadily, both in terms of reach and volume, as well as its influence on off-line sales. As online retail matures, the emphasis has shifted from building the infrastructure to making it profitable. Hurdles on the road to profitability include online shopping cart abandonment and shipping costs. Too often, e-shoppers intending to buy online end up ditching their virtual shopping carts after filling them. Also, the cost of shipping and how it is charged can be a major irritant for some shoppers. These under-researched aspects of the online shopping experience are analyzed in-depth in Shopping Carts and Shipping Costs. The report:

• Establishes the incidence and frequency of abandoning online shopping carts (by online Canadians on Canadian retail Web sites).
• Uncovers reasons why e-shoppers abandon their carts.
• Indicates the extent to which shopping cart abandonment by online non-shoppers presents a conversion potential.
• Identifies strategies for turning cart desertions into sales.
• Gauges user satisfaction with and attitudes towards shipping costs on Canadian retail Web sites.
• Reveals the most preferred ways of calculating shipping costs.
• Presents user attitudes towards order delivery, in terms of importance of various delivery-related features and satisfaction with various delivery aspects (such as speed of delivery and package condition).
• Estimates the volume of the Canadian online retail market and presents the average purchase frequency and value.
• Lists top Canadian Web retailers in terms of market penetration.

For more information, take a look at the order form or contact Darko Radjevic.