How Canadians Bank

The How Canadians Bank Study monitors the ways in which Canadians access banking services. This study examines differences in access modes used by various demographic subgroups, as well as by customers of each of the major financial institutions, and how these have changed over time.

Timing

This study is conducted once a year in the fall. The report and detailed tables are available in January.

Key Topics

• Incidence and frequency of visiting a branch of a financial institution to conduct in-person transactions; number and types of transactions conducted in-branch
• Incidence and frequency of conducting transactions at self-service banking machines; number and types of transactions conducted at ABMs
• Incidence of registration for telephone banking; frequency of usage; financial institution at which registered; number and types of transactions conducted by phone
• In home ownership of a personal computer; access to Internet
• Incidence of registration for Internet banking; frequency of usage; financial institution at which registered; number and types of online transactions conducted
• Interest in signing up for telephone and Internet banking within next 6 months
• Interest in electronic bill presentment services
• Incidence and frequency of usage of debit cards and credit cards; where used
• Usage of cheques, pre-authorized debits and direct payroll deposit

Methodology

The How Canadians Bank study is conducted by self-administered mail surveys among 2,000 Canadian adults aged 18 years and over.

Deliverables

One copy of a written report and one copy of the detailed computer tabulations are provided. A presentation in Toronto can be arranged, if desired.

Proprietary Questions

Proprietary questions will be considered for subscribers.

The Next Wave

Wave 15 fieldwork will be conducted in the fall of 2007.

Our news release reports some findings from the study.

Contact Rhonda Grunier for more information.

Other Financial Services Products

Financial Panel
Over 37,000 online Canadians, pre-screened on their usage of a range of financial products/services, available for ad hoc surveys.