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TNS Foresight

Forecasting for New Products, Line Extensions, And Relaunches With TNS Canadian Facts’ ForeSight™ Model

Can ForeSight™ Help Your Company?

Getting successful products into the marketplace underpins a company’s reputation for innovation and is essential to its long term growth and vitality. Setting up a process to identify and fast-track new products with significant potential is fundamental to smart innovation management.

ForeSight™ can become the cornerstone for this process by providing a means of assessing opportunity and risk at a very early stage in the new product development process. Based on a synthesis of consumer attitudinal research, marketing plans and careful attention to the market environment, ForeSight™ can help marketers resolve questions such as:

Does my new product idea have the potential to be profitable?
From where will its volume be sourced – will it damage the competition or mainly cannibalize existing business?
Is the marketing budget consistent with the size of the business opportunity?
Is it better to have a big idea in a small category than a niche product in a big category?
Are there ways and means of strengthening the proposition/improving the product?

Who’s Behind ForeSight™?

The ForeSight™ sales forecasting service is offered by TNS Canadian Facts with support by TNS FYI, a group of experienced forecasters, each of whom have many years of STM (Simulated Test Market) experience, including senior level tenures with companies like BASES, IRI, and Management Decisions Systems.

Since it was founded in 1991, FYI has grown to become North America’s #2 forecasting company with thousands of tests and databased results in the US and Canada.

The merging of FYI’s forecasting expertise with TNS Canadian Facts’ vast experience in new product concept and product testing represents an unbeatable option for your new product development needs. You will have forecasts you can rely on, as well as diagnostic and strategic insight to guide the decision-making process.

For more information, contact Mary Graham.

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TNS FYI

TNS FYI is a leading new product forecasting and pharmaceutical modelling service provider. Our broad range of experience, accurate forecasts, normative database, combined with our flexibility in diagnostics and research design at lower costs have benefited numerous clients over the years.

Unsurpassed expertise and accuracy: TNS FYI’s executive staff includes some of the most experienced forecasters, who pay close attention to every single project. Our models have been well validated across time and business sectors. We have also devoted rigorous research and development efforts to continually improve and update our models given today’s constantly changing business environment.

Broad range of experience: For more than a decade, TNS FYI has been helping clients make difficult marketing decisions by providing insight and counsel in numerous industries including packaged goods, healthcare and pharmaceutical, alcoholic beverage, durables, e-commerce, financial services, information technology, travel and leisure, quick food, publishing, and telecommunications, to name a few.

Specialized solutions: At any stage of product development, whether it is evaluating early concept screening or a fully developed new product initiative, TNS FYI delivers forecasting and analytical solutions to inform your decision-making process. And whether you are testing a new product, a line extension, or are re-launching an existing brand, we have an analytical tool that is designed to address your specific needs. TNS FYI is also renowned for its expertise in pharmaceutical modeling. We have a variety of services that facilitate the marketing decision-making faced by the pharmaceutical industry, such as new Rx product launch, direct-to-consumer campaign evaluation, and marketing mix evaluation.

Valuable normative databases: Our clients have access to both the TNS FYI database, with thousands of observations, and TNS’s award winning TNS InfoScore, a browser database system.

Satisfied clients and research partners: TNS FYI provides both forecasting and strategic marketing counsel to marketing decision-makers at many of the Fortune 500 companies. Clients appreciate TNS FYI’s speed and flexibility beginning with study design all the way through to the deliverable. Marketing investment levels and the selection of media and promotional vehicles are evaluated in the context of the strategic situation. This process is at the cornerstone of our 360-degree feedback that is highly valued by our clients.

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