Tracking Studies

Brands and markets are dynamic entities, and marketers need timely, continuous information in order to best manage their brands. Brand tracking allows marketers to monitor the performance of brands in the marketplace against established benchmarks over regular intervals of time. By measuring brand awareness and recognition, as well as brand loyalty and brand share, marketers gain insights into recognizing areas of vulnerability and targeting areas for improvement, as well as developing strategies to build market share and enhance brand equity.

TNS Canadian Facts has been designing and conducting tracking studies for nearly forty years. With facilities across Canada, and national services such as Monitor and our mail panel, we are positioned to provide you with timely, actionable brand performance measurement.

For more information on tracking research at TNS Canadian Facts, see MarketWhys™.