Package Testing

If the "brand" is the heart of your product, then the packaging is its face — and people react better to an interesting and attractive face.

As a means to optimizing your product’s face, package and label testing is often undertaken as part of the new product development process. In addition to new products, package testing is also conducted for existing brands as they grow and develop in the market. For instance, changes may be required to freshen a design that has become tired, or, to stress a cohesive brand image. Package and label redesign may also be undertaken in response to regulatory requirements or to answer issues of convenience, ease-of-use or profitability through resizing.

In all these situations research is useful, measuring the effectiveness of your packaging with respect to its ability to encourage trial, or assessing how the labeling affects product usage. Packaging research can also help evaluate consumer acceptance of design changes and provide insight into the ways in which the packaging reflects the brand image that you wish to project.

TNS Canadian Facts offers extensive experience in package testing of all types, including concept testing, shopping simulations, shelf visibility tests and in-home testing.