Technology & Telecommunications

The mass adoption by consumers and businesses of the Internet and wireless communications has changed the face of business, and given rise to what is called the new economy. It comprises not only dot-com firms, but also information technology and telecommunications companies building the infrastructure of the Internet itself, companies providing access to the Web through telephone, cable or wireless connections, as well as old-line established retailers moving from bricks and mortar to clicks and mortar. The challenges facing companies in this sector range from understanding the needs of both the consumer and business sectors, to tracking performance over time, to gauging the potential appeal of new products, services and forms of supplier/client interaction.

TNS Canadian Facts is uniquely positioned to meet the challenges posed by the dynamic information technology and telecommunications industries in Canada. We have years of experience conducting research that addresses complex technical issues in a manner that respondents find easy to understand, but does not sacrifice nuance for simplicity. Furthermore, we are a leading provider of online interactive research.

For more information on research on technology and telecommunications, please contact Michael Ennamorato.