Financial Products

The financial services sector has undergone dramatic change over the past several years. The lines between banks, brokerages, insurance companies are blurring — consumers can now access similar products and services from a range of providers. The growing usage of remote delivery channels — telephone and Internet — is changing the nature of the interaction between financial service providers and their clients. Consumers are faced with deciding among an ever expanding array of credit cards, mutual funds, mortgages and other products. In light of these developments, maintaining customer loyalty is becoming an increasingly difficult challenge for financial services companies. TNS Canadian Facts has played an active role in helping financial services providers meet this challenge.

TNS Canadian Facts is a leading provider of custom market research to all segments of the financial services industry, from banking and insurance to investment and retirement planning. We offer a breadth of expertise and strength of data collection resources that enable us to address the marketing information needs of financial institutions. For instance, on behalf of a major Canadian financial institution, we conduct continuous customer satisfaction tracking with over 80,000 of their customers each year.

Cost efficiencies are offered through our syndicated research on How Canadians bank over the Internet or by mail or phone. TNS Canadian Facts maintains a Financial Panel of over 32,000 households across Canada, which offers an efficient means of conducting surveys among relevant target groups.

For more information, please contact Rhonda Grunier.