Consumer Products

In many ways, the currency of the consumer packaged goods category is the brand. It is the brand, and the promise that it embodies, that differentiates products with unique selling propositions from mere commodities. Strong brands prosper, and weak brands fail. The challenge for brand managers is to understand the equity of the brands under their stewardship, determining which elements can be leveraged and which need to be strengthened.

TNS Canadian Facts has been aiding consumer packaged goods companies create and maintain strong brands for over 60 years. Our expertise in this sector has been called upon to help established brands defend themselves from more nimble competitors, identify opportunities for new products, or estimate the impact of launching of a new product or line extension. In fact, TNS Canadian Facts is the number one provider of attitudinal and opinion research to the consumer packaged goods and services industry in Canada. In collaboration with our international family of companies, we serve the product and strategy development needs of virtually every fast-moving consumer products company worldwide.

For more information on research in the consumer packaged goods sector, please contact Mary Graham.